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Posts Tagged ‘fitness’

Muscle & Fitness Aims to Pack a Punch in India

Wednesday, January 28th, 2009

Fitness enthusiasts will soon have help at hand. All those body-building tips they yearn for will be available in a monthly package. Muscle & Fitness, a US monthly magazine on body building and fitness, is set to hit the stands this summer. Its publisher, American Media Inc, has secured the magazine’s title rights from a local publisher who had been printing the magazine without permission.

Arnold Schwarzenneger, the Hollywood hunk, had worked with the magazine as its Editor-in-Chief for 7 years. Schwarzenneger was groomed by Joe Weider, the magazine’s founder, over 35 years ago.

The lifestyle of sports and film celebrities like Sylvester Stallone, Evander Holyfield, Dwyane Johnson is frequently featured in the magazine. In India, it has Bollwood stars Sanjay Dutt and Salman Khan on its advisory board.

Muscle & Fitness is priced at $5 a issue in the US. Its promoters are also into health-related allied business like sports nutritional products, high-end protein drinks etc. In India, the magazine will be published by Health is Wealth Media Private Ltd, the Indian arm of its US publisher.

“We have managed to secure the title registration for Muscle & Fitness after a two-year legal battle with a local publisher. The publisher had been bringing out the magazine illegally after adding an extra ‘S’ to Muscle and registering the title with the Registrar of Newspapers for India (RNI),” said Raj Makhija, CEO, Health is Wealth.

“We were confident that we will publish the magazine. We had started working with celebrities, guiding them on their muscular and fitness needs. We worked with John Abraham for Dostana for three months in Miami…our protein and health drinks are used by leading cricketers. We may bring in foreign investment of up to $1 million over five years. Initially, our target is a monthly circulation of about 50,000,” added Makhija.

But with recession eating away the advertising revenues to magazines, will the venture survive? Makhija said 50 per cent of the content for the Indian edition will be produced locally to ensure relevant content and possible local advertisements. “This is a specialised magazine for people who are already into fitness and for those aspiring to take fitness religiously. It will have specialised advertising only, related to health and fitness domain, sports, and sporting events…this coupled with subscription by fitness clubs and gymnasiums should work in our favour,” he added.

Either Arnold Schwarzenneger or Sylvester Stallone is expected to come to India for the launch. sometime in July-August. The magazine will be priced at Rs 100.

Over 2-dozen foreign magazines are unable to enter India, despite getting all other necessary government clearances because their titles have been already registered with the RNI by local publishers.

SOURCE: BUSINESS STANDARD

Freaky Fitness: What Working Out Can Do To You

Friday, January 23rd, 2009

When it comes to exercise, you get out what you put in. So, when you devote a lot of work, you expect fabulous results. But, sometimes, the results of a workout are far from what was expected.

From surprise orgasms to black toes, a number of strange things can happen to the body when put through its paces. These issues often occur when the exercise is intense, when it lasts a long time and is atypical — running a marathon, for example.

Many of the problems stem from simple nutrient depletion, as the body uses up fuel to sustain a tough work out.

“When the body is stressed, it reroutes resources, such as blood flow, away from non-vital systems,” said Dr. Michelle Wolcott, assistant professor and sports medicine specialist at the University of Colorado at Boulder. “Muscles, particularly the heart and leg muscles, use up all available nutrients and oxygen.”

Because of this, loading up on electrolyte salts or carbohydrates for energy won’t solve the problem, and a person can go into a state of hyponatremia, in which the body cannot even process any nutrients.

Marathon and long distance runners seem to endure the bulk of odd side effects from physical exertion, although almost any activity done to excess can have adverse effects, from weight lifting to sports.

In general, however, weird phenomena resulting from intense exercise are out of the ordinary. It is rare that the average gym-goer would experience these problems.

“It’s a distinct minority [of people] with a personality type that is probably very different,” said Dr. Linn Goldberg, professor of medicine and head of the Division of Health Promotion and Sports Medicine at Oregon Health and Sciences University in Portland.

People who are adversely affected by a hard workout also often have underlying problems, such as a history of migraines, that make them susceptible to further issues.

Experts say the best way to exercise without side effects is to do it often, build intensity slowly and maintain proper nutrition.

“A little can be good, a lot does not mean it’s better,” Goldberg said.

The following is a list of some of the strange things that happen to the body during exercise.

  • Coregasms: Crunches, hanging leg raises and other moves that tense and relax muscles surrounding the pelvis and the pelvic floor muscles seem to be the best triggers for coregasms.”Orgasm is a physiological response,” said Bean Robinson, associate director of the Program in Human Sexuality at the University of Minnesota Medical School. “We know some women who can have orgasms without any physical stimulation, just mental stimulation. … It makes perfect sense to me that someone could have an orgasm [while exercising.]“In addition, the pleasure hormones — endorphin and dopamine — that are released during exercise may contribute to coregasms.
  • Black toes: “Runners tend to get black toe nails,” said Dr. Lewis Marham, medical director for the ING New York City Marathon and a columnist at runnersworld.com. “They can hurt and it’s also embarrassing.”Black toes, known as sublingual hematomas, occur when capillaries break and blood pools under the skin’s surface. This often occurs in the toes because of the force of running or walking long distances. The problem is compounded if the runner is wearing shoes that are not big enough, causing the toes to constantly bang against the inside front of the shoe.
  • Incontinence: Incontinence can be an embarrassing but common problem among long distance runners.Often called runner’s trots or runner’s runs, the problem is essentially “increased diarrhea as you are running,” Marham said.There are two reasons runners can experience diarrhea during a long race. First, the pounding, up-and-down movement of the body moves wastes faster in the gut. Second, at a certain exertion point, the body redistributes blood flow to better support the brain, heart and leg muscles, leaving the stomach, kidneys and other organs without as much support.”Tissues break down with trauma, even mild trauma when it is repetitive,” Goldberg said. “Muscles, tendons [and] blood vessel trauma occurs.”
    Reduced blood flow to non-vital organs also explains why people often can’t stomach food following an intense workout and will throw up if they try to eat.
  • No Period: “Women can exercise as much as they want, as long as they fuel their body appropriately,” Hoch said, and that means plenty of calories.It sounds like the ideal advice: eat, workout and be merry.But not fueling enough can have serious consequences. And exercising too long and too hard without replenishing lost calories can keep many women from having a normal menstrual cycle.In fact, without proper nutrition, the luteinizing hormone pulse responsible for kicking off ovulation — the beginning of the menstrual cycle — can be decreased. This results in missed periods and a body clock that is thrown off.
    “You need that pulse in order to ovulate,” Hoch said. “If you don’t ovulate, you don’t have a menstrual period.”
    Missing periods can also put women at risk for developing osteoporosis and cardiovascular problems. It seems counterintuitive that exercise can reduce bone density, but without nutrition and estrogen — another hormone that can get depleted — bones can become weak, even with physical activity.
  • Exercise-Induced Anaphylaxis: Exercise-induced anaphylaxis (EIA) is a condition in which, during physical exertion, the body’s mast cells release histamine, the molecule responsible for the swelling and itching associated with an allergic reaction, according to a 1992 paper in the Clinical Journal of Sports Medicine.People with EIA can have an allergic reaction, including hives, trouble breathing, nausea and wheezing, to even small amounts of exercise.
  • Hormonal Imbalance: “With shorter bouts of activity, hormones that strengthen us (like testosterone) can be increased,” Goldberg said. “However, with excessive exercise, testosterone drops.”While hormonal imbalances due to excess exercise is not a huge problem, it can result in problems, including loss of bone density, decreased sex drive and feeling weaker or less energetic. Goldberg said this probably affects a small group of people with a specific, likely obsessive, personality type.Lack of nutrients is the underlying problem of a hormonal imbalance as intense exercise can deplete the body of the raw materials necessary to make hormones.
  • Migraines: Sore muscles and aching feet after a workout is one thing. But a splitting headache is altogether different. And, for some, a bad headache is just part of their exercise routine.”The physiology of exercise can promote the physiological changes in the brain that cause a migraine headache,” said Dr. Joel Saper, founder and director of the Michigan Headache and Neurological Institute.This can be true of almost any kind of physical exertion, from aerobic exercise to weight lifting to sex.Beyond the exertion of exercise, straining muscles, particularly in the neck, are a classic trigger for a migraine or other headache. Pain in the neck muscles, joints and nerves can all translate to an intense headache.
  • SOURCE: ABC FITNESS

    Mario, My New Fitness Coach

    Saturday, January 17th, 2009

    Cut up your gym membership card, fire your personal trainer and cancel that Jenny Craig food order. If you want to get lean in 2009, perhaps you should start with a video game console.

    If your New Year’s resolution is to lose weight, fitness-themed games could get you more excited than Richard Simmons at a short-shorts sale.

    OK, this isn’t exactly a new phenomenon. We’ve seen dancing diversions such as Konami’s Dance Dance Revolution games for many years now, but the “exer-gaming” trend really took off with Nintendo’s Wii Fit ($89.99) when it debuted last spring, thanks to its collection of aerobic exercises, stretches, yoga lessons and minigames for the Nintendo Wii console. Included with the disc is the Wii Balance Board, which resembles a white bathroom scale that measures your weight and senses your movement when you stand on it.

    More than a dozen other fitness games have launched since, all designed to trim a waistline. Even the sexy star of the reality TV show The Biggest Loser hosts her own exercise game. Majesco’s Jillian Michaels’ Fitness Ultimatum 2009 ($39.99) dishes workout regimens, expert advice and stretching cool-downs while you follow along on the Wii Balance Board. While the graphics aren’t anything to write home about, this is a good purchase for weight-conscious players who already own Wii Fit because the Wii Balance Board is required.

    While not compatible with the Wii Balance Board, Ubisoft’s My Fitness Coach ($29.99) for the Nintendo Wii is like having a virtual trainer on your TV. Your coach in the game, Maya, motivates you and teaches nearly 500 unique cardio exercises, strength training, yoga and more.

    The Nintendo DS version, called My Weight Loss Coach ($39.99), includes a pedometer you can clip on while walking around your home or city or on the treadmill that counts your steps and imports the data into the bottom of the portable player. You can set various goals to reach and are rewarded with amusing stick-figure animation, unlockable games and other goodies.

    Video games are also helping players eat better. Atari’s What’s Cooking with Jamie Oliver ($29.99) for the Nintendo DS leverages the famous U.K. chef’s name to serve up a digital cookbook with hundreds of recipes to tackle in your kitchen.

    Ubisoft’s Gourmet Chef ($29.99), on the other hand, lets you master the art of French cooking through dozens of missions. You can use the Nintendo DS stylus pen to cut, mix and cook 70 authentic meals as you cater to 20-odd types of customers (including food critics) and work your way up to become top chef at a high-end restaurant.

    SOURCE: USA TODAY